About nxt wave

Careers built with intention.

A boutique talent agency with a belief in craft, authenticity and the long view.

Who we are

People, not personas.

nxt wave represents the next wave of storytellers, creatives and culture-shaping voices across entertainment, music, sport, fashion, beauty, lifestyle, entrepreneurship and more.

We believe the most powerful careers are built with intention, not opportunism. Every decision starts with what's right for the talent: their story, their audience and the opportunities that will matter over time.

That means honest conversations, trusted relationships and partnerships that feel credible for everyone involved.

Jack Hunter Blair, founder of nxt wave
Our founder

Jack Hunter Blair.

Former Talent Director at YMU and Head of Talent at Becca Barr Management, Jack founded nxt wave to build the kind of management company he believed talent deserved: strategic, personal and relentlessly long-term.

With more than a decade of experience across entertainment publicity and talent management, Jack began his career in PR before moving into talent representation at Becca Barr Management. Progressing from junior agent to Head of Talent, he led the team of agents while supporting the founder in developing the business, including the launch of sister agency Next Chapter Studios. He later joined YMU as Talent Director, representing some of the agency’s biggest and highest-earning clients.

Having worked across different areas of the industry, Jack recognised the need for a more forward-thinking approach to talent management. He founded nxt wave with the ambition to challenge traditional agency models and build a business that could evolve alongside the changing entertainment landscape.

While management remains at its core, this vision has expanded to include nxt wave Advisory and nxt wave Frequency, creating a broader business designed to respond to new opportunities across talent, brands and culture.

Jack’s approach is grounded in trusted relationships, commercial understanding and a long-term perspective. He believes the strongest careers are built through considered strategy, meaningful opportunities and a willingness to evolve, creating foundations that last well beyond the latest trend.

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What guides us

Our point of view.

We represent people, not personas. We take the time to understand the talent, the work they want to make and the career they want to build. That perspective guides how we develop profiles, open doors and choose opportunities across the industry.

01

Talent first

Every decision begins with the person: their voice, their ambition and the career they want to build.

02

Authentic storytelling

We develop distinctive profiles and champion work that gives people room to grow beyond a platform or a moment.

03

Opportunity with purpose

From screen and publishing to live events, speaking and partnerships, we pursue work that moves a career forward.

Our manifesto

What we are building.

01

Careers with substance

We build the profile, develop the craft and make considered moves that last beyond changing trends.

02

Room to do more

We create opportunities across media, publishing, stages, business and brands, shaped around each person's ambition.

03

Lasting cultural impact

We back voices and stories that shape culture and leave something worth remembering.

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Good things happen when the right people connect.

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